The current board of directors is:
- Kakourakis Ioannis - President
- Ekaterinidis Ioannis - Vice President
- Aretaki Kaliopi - Gen. Secretary
- Foundouradakis Michalis - Financial Director
- Manousos Manolis - representative of the union at the Hellenic Hoteliers Association
-Andonidakis Michalis , Chalampalakis Giorgos -Members
The aim of the Association is the representation of the Hoteliers in various forums in Greece and abroad, promoting Tourism in Sitia. Some of the forums in which the Association is represented are the Prefectural Committee of Tourism Promotion, as well as the Company for Tourism Development and Promotion. The Association takes part in several exhibitions every year in Greece and abroad, it invites several journalists and key players in the tourism business in cooperation with other associations and interested parties (Association of Apartments, Chamber of commerce, tourist agents etc) in order to promote and maximize the incoming tourism in Sitia.